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Structure Solutions

Right People In The Right Seats

As you scale and identify gaps in your sales process, it's not uncommon to also find that people in your organization are being spread too thin with their time and responsibilities. Though "wearing many hats" is necessary when getting a business started, building a structure of specialized roles that support your customer journey is the path to scalable growth.

Fruitful Revenue can help you carve out these structures within your organization, working with your current team to develop processes, technology, goals, and overall strategy.

As your business grows, it's common to find that your team is overextended. While multitasking is essential in the early stages, creating specialized roles is key to sustainable growth.

Fruitful Revenue can assist in developing these structures, working with your team to enhance processes, technology, goals, and strategy.

Sales Roles

When a sales representative is expected to act as prospector, qualifier, closer, customer service, AR collections, and post-purchase follow up...burnout may be on the horizon. Restructuring your sales department to align with your growth may be best accomplished with adding one of the roles listed below. Click into each to learn more.

Lead Assignments

The best sales person is a driven one, so when opportunities aren't "free-for-all" or evenly "round robined," the lead distribution structure you choose should keep your sales reps motivated with sales opportunities.

Without enough demand within any segmented lead assignment strategy, a sales person may be left with too few market opportunities to warrant their dedicated position. Gauging demand and expected time allocation for these segments should be the first step in deciding if this is the best structure for your organization. 

Here are a few ways to consider segmenting your lead distribution. Click into each to learn more.

Leadership Roles

The growth of a sales team is driven by its leadership. When you're starting out, promoting your top sale rep is tempting, but those sales skills might not translate to managerial strengths. Whether you're starting from scratch with new leadership hires, or promoting from within, define the leadership you need and then find the rockstar that fits the mold. 

Here are common leadership positions held within sales organizations. Click into each to learn more.